THE ENO TIMELINE
- 1970 US Bound
- 1977 Entrepreneurship Values
- 1980 Swap Meet Beginnings
- 1986 Building a Business
- 1988 A Family Affair
- 1993 Scaling the Business
- 2005 Glitterrings is Born
- 2007 New York Showroom Launches
- 2008 Ariella Launches in Nordstrom
- 2012 Streamlining Business Operations
- 2015 10 Year Anniversary
- 2017 ENO
- 2018 New York Showroom Renovation
- 2019 Launch of ENO Labs
- 2020 15 Year Anniversary
1970
US Bound
Tsao Family immigrates from Taiwan to California in the United States of America
1977
Entrepreneurship Values
The family philosophy of quality product and customer service begins in the hospitality business when the Tsao Family purchases and run a motel in Southern California to make ends meet
1980
Swap Meet Beginnings
For additional income, the Tsao Family starts attending and selling at the local weekend swap meet, ultimately building a reputation for selling quality fashion jewelry and good customer service
1986
Building a Business
Having developed a loyal customer base and a market for fashion jewelry, the Tsao Family leverages their connections in Asia to begin importing product and begins building a wholesale business
1988
A Family Affair
From science and technology to machinery and automation, each member of the Tsao Family applies their individual skillset to help the business grow
1993
Scaling the Business
To truly scale the business, the Tsao Family begins to identify and engage with manufacturing factories overseas that believe in the same values of craftsmanship and detailed execution
2005
Glitterrings is Born
To focus on high end premium brands and private label opportunities, Glitterrings is founded and based in Orange County, California
2007
New York Showroom Launches
To strengthen their client partnership and to increase their presence on the East Coast, the Tsao Family launches their Showroom in the heart of New York City on the corner of 36th and 5th Avenue
2008
Ariella Launches in Nordstrom
Glitterrings’ first private label brand, Ariella, officially launches in Nordstrom full line stores across the United States
2012
Streamlining Business Operations
The Tsao Family consolidates their business operations and makes Orange County the headquarters for the company
2015
10 Year Anniversary
Glitterrings rings in 10 years as a company, growing from a staff of 5 in one office to a staff of 25 across two offices
2017
ENO
After 12 years as Glitterrings, the Tsao Family rebrands company to ENO to reflect the next chapter of the family narrative
2018
New York Showroom Renovation
ENO Brands renovates the New York Showroom to provide clients with a premium experience and access to the latest innovation
2019
Launch of ENO Labs
The Tsao Family launches ENO Labs, an accelerator program focused on helping high potential brands scale
2020
15 Year Anniversary
ENO Brands celebrates its 15th year, building upon its reputation as one of the industry’s leading manufacturers
- 1970 US Bound
- 1977 Entrepreneurship Values
- 1980 Swap Meet Beginnings
- 1986 Building a Business
- 1988 A Family Affair
- 1993 Scaling the Business
- 2005 Glitterrings is Born
- 2007 New York Showroom Launches
- 2008 Ariella Launches in Nordstrom
- 2012 Streamlining Business Operations
- 2015 10 Year Anniversary
- 2017 ENO
- 2018 New York Showroom Renovation
- 2019 Launch of ENO Labs
- 2020 15 Year Anniversary
1970
US Bound
Tsao Family immigrates from Taiwan to California in the United States of America
1977
Entrepreneurship Values
The family philosophy of quality product and customer service begins in the hospitality business when the Tsao Family purchases and run a motel in Southern California to make ends meet
1980
Swap Meet Beginnings
For additional income, the Tsao Family starts attending and selling at the local weekend swap meet, ultimately building a reputation for selling quality fashion jewelry and good customer service
1986
Building a Business
Having developed a loyal customer base and a market for fashion jewelry, the Tsao Family leverages their connections in Asia to begin importing product and begins building a wholesale business
1988
A Family Affair
From science and technology to machinery and automation, each member of the Tsao Family applies their individual skillset to help the business grow
1993
Scaling the Business
To truly scale the business, the Tsao Family begins to identify and engage with manufacturing factories overseas that believe in the same values of craftsmanship and detailed execution
2005
Glitterrings is Born
To focus on high end premium brands and private label opportunities, Glitterrings is founded and based in Orange County, California
2007
New York Showroom Launches
To strengthen their client partnership and to increase their presence on the East Coast, the Tsao Family launches their Showroom in the heart of New York City on the corner of 36th and 5th Avenue
2008
Ariella Launches in Nordstrom
Glitterrings’ first private label brand, Ariella, officially launches in Nordstrom full line stores across the United States
2012
Streamlining Business Operations
The Tsao Family consolidates their business operations and makes Orange County the headquarters for the company
2015
10 Year Anniversary
Glitterrings rings in 10 years as a company, growing from a staff of 5 in one office to a staff of 25 across two offices
2017
ENO
After 12 years as Glitterrings, the Tsao Family rebrands company to ENO to reflect the next chapter of the family narrative
2018
New York Showroom Renovation
ENO Brands renovates the New York Showroom to provide clients with a premium experience and access to the latest innovation
2019
Launch of ENO Labs
The Tsao Family launches ENO Labs, an accelerator program focused on helping high potential brands scale
2020
15 Year Anniversary
ENO Brands celebrates its 15th year, building upon its reputation as one of the industry’s leading manufacturers