The Lineage of Perfection

A Story 30 Years in the Making

Industry Experience: We are a multi-generational family business rooted in the jewelry and accessories industry.

Jewelry Excellence: For three decades, we focused on hard work and an uncompromising commitment to jewelry excellence.

Global Presence: Today, with offices the US and Asia, we partner with top fashion brands to handle their jewelry and accessories development.

THE ENO TIMELINE

  • 1970
  • 1980
  • 1990
  • 2000
  • 2010

1970

US Bound

Tsao Family immigrates from Taiwan to California in the United States of America

1977

Entrepreneurship Values

The family philosophy of quality product and customer service begins in the hospitality business when the Tsao Family purchases and run a motel in Southern California to make ends meet

1980

Swap Meet Beginnings

For additional income, the Tsao Family starts attending and selling at the local weekend swap meet, ultimately building a reputation for selling quality fashion jewelry and good customer service

1986

Building a Business

Having developed a loyal customer base and a market for fashion jewelry, the Tsao Family leverages their connections in Asia to begin importing product and begins building a wholesale business

1988

A Family Affair

From science and technology to machinery and automation, each member of the Tsao Family applies their individual skillset to help the business grow

1993

Scaling the Business

To truly scale the business, the Tsao Family begins to identify and engage with manufacturing factories overseas that believe in the same values of craftsmanship and detailed execution

2005

Glitterrings is Born

To focus on high end premium brands and private label opportunities, Glitterrings is founded and based in Orange County, California

2007

New York Showroom Launches

To strengthen their client partnership and to increase their presence on the East Coast, the Tsao Family launches their Showroom in the heart of New York City on the corner of 36th and 5th Avenue

2008

Ariella Launches in Nordstrom

Glitterrings’ first private label brand, Ariella, officially launches in Nordstrom full line stores across the United States

2012

Streamlining Business Operations

The Tsao Family consolidates their business operations and makes Orange County the headquarters for the company

2015

10 Year Anniversary

Glitterrings rings in 10 years as a company, growing from a staff of 5 in one office to a staff of 25 across two offices

2017

ENO

After 12 years as Glitterrings, the Tsao Family rebrands company to ENO to reflect the next chapter of the family narrative

1970

US Bound

Tsao Family immigrates from Taiwan to California in the United States of America

1977

Entrepreneurship Values

The family philosophy of quality product and customer service begins in the hospitality business when the Tsao Family purchases and run a motel in Southern California to make ends meet

1980

Swap Meet Beginnings

For additional income, the Tsao Family starts attending and selling at the local weekend swap meet, ultimately building a reputation for selling quality fashion jewelry and good customer service

1986

Building a Business

Having developed a loyal customer base and a market for fashion jewelry, the Tsao Family leverages their connections in Asia to begin importing product and begins building a wholesale business

1988

A Family Affair

From science and technology to machinery and automation, each member of the Tsao Family applies their individual skillset to help the business grow

1993

Scaling the Business

To truly scale the business, the Tsao Family begins to identify and engage with manufacturing factories overseas that believe in the same values of craftsmanship and detailed execution

2005

Glitterrings is Born

To focus on high end premium brands and private label opportunities, Glitterrings is founded and based in Orange County, California

2007

New York Showroom Launches

To strengthen their client partnership and to increase their presence on the East Coast, the Tsao Family launches their Showroom in the heart of New York City on the corner of 36th and 5th Avenue

2008

Ariella Launches in Nordstrom

Glitterrings’ first private label brand, Ariella, officially launches in Nordstrom full line stores across the United States

2012

Streamlining Business Operations

The Tsao Family consolidates their business operations and makes Orange County the headquarters for the company

2015

10 Year Anniversary

Glitterrings rings in 10 years as a company, growing from a staff of 5 in one office to a staff of 25 across two offices

2017

ENO

After 12 years as Glitterrings, the Tsao Family rebrands company to ENO to reflect the next chapter of the family narrative